What is decision making?
Decision  making is a process by which several possibilities are considered and prioritized,resulting in a clear choice of one option over others. Decision making is a fact of life personaly and in business. We make dozens of decision each day. Some decisions are simple, while others are complex. Decision making aids managers in identifying and selecting among potential opportunities, helping  them solve immediate problems and make future problems more managabl. Good decision makers are thse who are effective at processing information,assessing risks, and making choices that will have positive outcomes for their organization. While at times intuitive or “gut”decision making is appropriate,in this line we focus our attention primarily on the rational decision making process, as it is most releant to working in organizations and as part of group.

Why is decision making important?

Effective decision making is essential for both organizations an individuals. Changes in organizational structures, processes, technology, and the availability of data have increased the need for members at all levels of organization to make decision-and make them effectively.

• With the change from hierarchical to flatter,more participative organizational structures, it is crucial for employees at all levels of the organization to have the information and authority they need  to react quickly to customer concerns,business issues, and changing market trends. Having a decision-making frame of reference enables employees to react quickly and make decisions that are in the best interest of the organization.
• Today more business decisions are being made in team environments. Group decision making is even more complex than decisions made by one or two individuals, employees in team environments need to understand how to gain buy-in for their positions and how to work with others to arrive at consensus about a preferred course of action. A decision –making framework can provide the basis for identifying  mutual interests. This can serve as the foundation for healthy diseassion and eventual selection of one option over others.
• Technology is liteally speeding up the pace of business. Quick decision making is not only desired, it is expected. Poor or slow decision making can result in failure or a lack of competitiveness. In our fast-paces business environment,the ability to identify potential problems and opportunities,collect the data needed to analyze their limitations and merits,and make expedient,determirations based on the information available has become one of the most important managerial skills.companies that train their employees to be good  decision makers and encourage smart decision making can increase efficiency and boost profits. By eliminating unnecessary steps,combining with honed decision-making skills can have a tremendous impact on a company’s bottom line.
• The vast amount of information available today through the media, internet, and other outlets makes decision making an essential-rather than a “nice to have”-skill. The most effective managers are those who are able to scan quickly a wide  variety of data from numerous sources and deterimine which information is relevant for their needs. Through decision-making processes, managers learn to translate,assimilate,and activate the information they receive”Decision-making skills play a vital role in managerial success